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Thailand presents ‘The New Thailand’ vision at ITB Berlin 2026
Berlin, Germany – 4 March 2026 — The Tourism Authority of Thailand (TAT) reinforced Thailand’s position as one of the world’s leading tourism destinations during its participation at ITB Berlin 2026, the landmark 60th anniversary edition of the global travel industry’s largest trade fair, held from 3–5 March at the Berlin ExpoCenter City. Under the strategic vision “The New Thailand”, TAT used the event to present a refreshed destination narrative for the European market built around the concept “Unforgettable Experience: Healing is the New Luxury.” The campaign highlights wellness-led travel, sustainable tourism development, and the discovery of lesser-known destinations across the Kingdom, reflecting evolving European traveller preferences for meaningful and…
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ATF TRAVEX 2026 Concludes in Cebu with Strong Business Results and Regional Momentum
The ASEAN Tourism Forum (ATF) TRAVEX 2026 concluded on a high note in Cebu, Philippines, delivering strong business outcomes, robust industry engagement, and renewed confidence in the future of ASEAN tourism. Over the course of the event, more than 9,500 pre-scheduled appointments were conducted, driving meaningful connections and collaboration across the regional and international tourism community. Ms. Jetsumon Sumayteepradit attended the three-day trade exhibition featured 261 booths representing all 9 ASEAN countries and welcomed over 1,000 delegates to the show floor. Participation included 270 buyers from 50 countries and territories, around 70 media representatives from 25 countries, creating a dynamic and international marketplace throughout the event. Delegates were warmly welcomed…
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พิพิธภัณฑ์ช้างเอราวัณ – Erawan Museum a cultural visit by Jetsumon Sumayteepradit in Samut Prakan
Recently, Jetsumon Sumayteepradit, Deputy Provincial Education Officer, visited the iconic Erawan Museum in Samut Prakan — a landmark that beautifully bridges Thai spirituality, artistic heritage and educational value. Rising prominently along Sukhumvit Road, the museum is internationally recognised for its colossal three-headed elephant sculpture. Completed in 2003, the structure has become one of Thailand’s most distinctive cultural monuments. A Vision of Cultural Preservation The museum was created by Lek Viriyaphan, the visionary behind Ancient Siam and Sanctuary of Truth. His goal was to safeguard Thailand’s artistic and religious treasures within an inspiring architectural setting. The three-headed elephant represents Erawan (Airavata), the celestial mount of Indra in Hindu-Buddhist cosmology. In Thai…
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Suki Mala (Malatang/Hotpot) restaurants in Samut Prakan, Thailand
There are several popular Suki Mala (Malatang/Hotpot) restaurants in Samut Prakan, featuring various styles ranging from conveyor belt to buffet. Here are the top food options: These restaurants generally offer a mix of spicy broth options, raw ingredients on a conveyor belt or buffet, and dipping sauces.
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Visa’s 2026 – Thailand ranks among Asia Pacific travellers’ top five destinations in Visa study
Ms Jetsumon Sumayteepradit meets Natthriya Thaweevong, Thailand’s Permanent Secretary for Tourism at the ASEAN Tourism Forum 2026
TAT hosts MICHELIN Guide seminar advancing Thai culinary tourism
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Tomorrowland, Thailand, 11-13 December 2026
Thailand is set to become the stage for a brand-new chapter in the story of Tomorrowland, as preparations officially bring one of the world’s most iconic music festivals to Asia for the very first time 11-13 December 2026. The festival organization has confirmed (6 February 2026) its partnership with the Thai Government, Tourism Authority of Thailand (TAT), and operational structure for Tomorrowland Thailand. Chosen over several other Asian destinations, Thailand’s appointment underscores its growing influence on the global stage of music, innovation, and experience-driven tourism. A festival of this magnitude is expected to generate a significant impact on the local and national economy, boosting tourism, hospitality, and creative industries while…
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Thailand represented at the ATF TRAVEX 2026 in the Philippines
Ms. Jetsumon Sumayteepradit, Deputy Provincial Education Officer, The Thailand Ministry of Education in Samut Prakan, attended the 45th ASEAN Tourism Forum (ATF) in Cebu, Philippines. The event is at the forefront of global tourism dialogue, as National Tourism Organisations convened for high-level meetings and ministerial-level discussions as part of the week-long programme. More than 1,000 delegates participated in meetings, business sessions, educational forums, and networking events, including ATF TRAVEX, the forum’s flagship three-day travel trade exhibition. The event has also drawn strong media interest, with nearly 100 international and local media representatives in attendance to report on key developments, announcements, and trends shaping the ASEAN tourism sector. Interview with Ms.…
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Jaturon Phakdeewanich, Director General, Department of Tourism, Thailand – Thai International Travel Fair 2026
Speaking at the Thai International Travel Fair 2026, Mr. Jaturon Phakdeewanich, Director-General of Thailand’s Department of Tourism, is leading initiatives to boost tourism revenue, strengthen international film production, and improve industry standards. He focuses on sustainable, high-value, and “film-friendly” tourism, setting significant revenue targets for 2026 following a successful 2025. Key Responsibilities and Initiatives – Film Industry Growth: As head of the department overseeing the Thailand Film Office, Jaturon drives strategies to promote Thailand as a top-tier filming destination, attracting global productions. – Strategic Tourism Targets: He announced a 10% target increase in foreign film shoot revenue, following a record-breaking 2025, making 2025 where over 546 productions brought in over…
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Thailand’s Largest Urban Rooftop Garden at Dusit Central Park, Bangkok
Bangkok is a city I usually experience at street level, where movement, noise, and heat define the rhythm of daily life. That is why visiting Thailand’s largest urban rooftop garden at the new Dusit Central Park development felt genuinely different. Rising above the busy Silom–Rama IV intersection, this elevated green space offers a rare sense of scale, calm, and thoughtful urban design. The rooftop garden spans tens of thousands of square metres and unfolds across multiple interconnected levels, rather than a single flat deck. This layered approach makes the space feel expansive and dynamic. Gently sloped walkways link each level, allowing visitors to move naturally through the garden without abrupt…
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Tourism Education and Career Pathways in Thailand
Thailand continues to strengthen the connection between tourism education and workforce development, with universities, vocational institutions, and industry partners working together to prepare students for careers in hospitality, travel, and service industries. The following initiatives highlight how education is supporting Thailand’s tourism ecosystem and long-term talent pipeline. Dusit Thani College – Hospitality Education with Global Career Pathways Dusit Thani College is Thailand’s leading specialist institution for hospitality and culinary education. The college offers degree and professional programmes focused on hotel management, culinary arts, and service excellence, with strong industry integration. Recent developments include international partnerships that allow Thai students to gain globally recognised hospitality qualifications, supporting employment opportunities both in…
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TAT Launches “Amazing Thailand Passport Privileges @ HAT YAI” to Stimulate Southern Economy
พิพิธภัณฑ์ช้างเอราวัณ – Erawan Museum a cultural visit by Jetsumon Sumayteepradit in Samut Prakan
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Jetsumon Sumayteepradit attends IT&CM Asia & CTW Asia-Pacific 2025 in Bangkok
Ms Jetsumon Sumayteepradit, Deputy Provincial Education Officer of the Samut Prakan Provincial Education Office, Ministry of Education Thailand, attended IT&CM Asia & CTW Asia-Pacific 2025 in Bangkok. IT&CM Asia is recognised as the leading international MICE event in the Asia-Pacific region took place from 23–25 September 2025 at the Bangkok Convention Centre at CentralWorld.. Now in its 33rd edition, the show continues to attract senior decision-makers from across the meetings, incentives, conferences, and exhibitions sector. In 2025, the event welcomed over 1,000 delegates from more than 50 countries. Co-located with CTW Asia-Pacific, the event provided a comprehensive platform covering both business events and corporate travel. The programme combined exhibitions, pre-scheduled…
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TAT Launches “Amazing Thailand Passport Privileges @ HAT YAI” to Stimulate Southern Economy
Background of Thailand Ministry of Higher Education, Science, Research and Innovation
