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Thailand Tourism Festival 2026 spotlights 5 Must Do in Thailand and honours Her Majesty Queen Sirikit, The Queen Mother
The 44th edition in Bangkok brings together regional culture, royal legacy and Zero Waste to Landfills to inspire meaningful travel across Thailand Bangkok, 19 March 2026 – The Tourism Authority of Thailand (TAT) announces the return of Thailand Tourism Festival (TTF) 2026, the 44th edition, taking place from 25 to 29 March at the Queen Sirikit National Convention Centre. Spotlighting the “5 Must Do in Thailand” concept, this year’s festival holds special significance, honouring Her Majesty Queen Sirikit, The Queen Mother, while reinforcing TAT’s flagship domestic tourism platform and marking the fourth consecutive year of Zero Waste to Landfills event management. Ms. Thapanee Kiatphaibool, TAT Governor, said, “TTF 2026 brings…
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Okura Nikko Hotels Receives Top Honors in Forbes Travel Guide 2026
Recognition for the company’s top-tier luxury service extends to properties in Japan, Macau, and South Korea, with four-star ratings for hotels in the U.S. and Thailand. Okura Nikko Hotel Management Co., Ltd. is pleased to announce that The Okura Tokyo, Hotel Okura Macau, and The Shilla Seoul have been awarded five-star ratings in the hotel category of the 2026 Forbes Travel Guide, one of the world’s most prestigious travel publications. Two Okura Nikko overseas group hotels—The Okura Prestige Bangkok and Hotel Nikko San Francisco—additionally received four-star ratings. This continuing recognition of our properties by Forbes Travel Guide is a testament to our group’s unwavering dedication to providing world-class hospitality and…
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Ms Jetsumon Sumayteepradit meets Natthriya Thaweevong, Thailand’s Permanent Secretary for Tourism at the ASEAN Tourism Forum 2026
The ASEAN Tourism Forum (ATF) 2026 in the Philippines brought together senior government officials, tourism leaders and international media from across Southeast Asia. During the event, Ms. Jetsumon Sumayteepradit, Deputy Provincial Education Officer of the Thailand Ministry of Education in Samut Prakan, was delighted to meet Ms. Natthriya Thaweevong, Permanent Secretary of the Ministry of Tourism and Sports of Thailand. The brief meeting highlighted the growing relationship between education, tourism development and regional cooperation, particularly within the ASEAN community. For Ms. Jetsumon, participation in major tourism gatherings such as the ASEAN Tourism Forum provides an opportunity to explore how Thailand’s education sector can contribute to the development of tourism talent…
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Amadeus experts in Bangkok
Amadeus experts in Bangkok brought together travel journalists, customers, partner’s for an exchange on how travel is transforming across APAC. From travel trends and Al to the role our industry can play in supporting communities, the conversation reflected both the scale of change ahead and the value of open dialogue across the travel ecosystem. Amadeus website: www.amadeus.com Travel section of Jetsumon Sumayteepradit website: www.etsumonsumayteepradit.com/category/travel/
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Opportunities in Thailand’s Hospitality Industry for Students
Best Colleges, Career Pathways, and Future Opportunities in Thailand’s Hospitality Industry for Students Thailand is one of the world’s most recognised tourism destinations. From the luxury beach resorts of Phuket and Krabi to the cultural heritage cities of Chiang Mai and Ayutthaya, the country attracts millions of international visitors each year. Tourism and hospitality therefore remain among the most important sectors of the Thai economy. Behind Thailand’s success as a global travel destination is a highly trained hospitality workforce. Hotels, resorts, airlines, travel companies, restaurants, event organisers, and tourism authorities all depend on well-educated professionals capable of delivering world-class service. For students interested in travel, hotel management, culinary arts, tourism,…
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Tourism Authority of Thailand “Healing Journey Thailand” global campaign
Exclusive event at Selfridges presents Thailand’s “Healing Journey Thailand” a global campaign focused on Healing the New Luxury communication concept through a special screening featuring Henry Moodie alongside immersive wellness and cultural experiences London, 13 March 2026 – The Tourism Authority of Thailand (TAT) presented the Healing Journey Thailand global campaign at The Cinema at Selfridges London, presenting Thailand’s tourism direction under the communication concept Healing is the New Luxury. The exclusive event featured a special screening of the campaign film starring British singer-songwriter Henry Moodie, alongside immersive cultural showcases, Thailand tourism updates, and wellness-inspired experiences reflecting the Kingdom’s evolving approach to meaningful travel. Ms. Thapanee Kiatphaibool, TAT Governor, said:…
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The Tourism Authority of Thailand reinforces Value over Volume strategy at Amazing Thailand Networking Event in Berlin
International media and global partners gather as The Tourism Authority of Thailand (TAT) outlines value-driven growth, healing-led luxury and sustainable tourism direction. Berlin, 5 March 2026 – The Tourism Authority of Thailand (TAT) hosted the Amazing Thailand Networking Event at ITB Berlin 2026 on 4 March, welcoming leading international media, global trade partners and key stakeholders at Messe Berlin during the 60th anniversary edition of the world’s leading travel trade fair, reaffirming Thailand’s strategic shift toward a Value over Volume growth model. The networking session provided a strategic platform for TAT to outline the next phase of Thailand’s tourism development, placing Value over Volume at the centre of strategic direction,…
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Thailand presents ‘The New Thailand’ vision at ITB Berlin 2026
Berlin, Germany – 4 March 2026 — The Tourism Authority of Thailand (TAT) reinforced Thailand’s position as one of the world’s leading tourism destinations during its participation at ITB Berlin 2026, the landmark 60th anniversary edition of the global travel industry’s largest trade fair, held from 3–5 March at the Berlin ExpoCenter City. Under the strategic vision “The New Thailand”, TAT used the event to present a refreshed destination narrative for the European market built around the concept “Unforgettable Experience: Healing is the New Luxury.” The campaign highlights wellness-led travel, sustainable tourism development, and the discovery of lesser-known destinations across the Kingdom, reflecting evolving European traveller preferences for meaningful and…
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ATF TRAVEX 2026 Concludes in Cebu with Strong Business Results and Regional Momentum
The ASEAN Tourism Forum (ATF) TRAVEX 2026 concluded on a high note in Cebu, Philippines, delivering strong business outcomes, robust industry engagement, and renewed confidence in the future of ASEAN tourism. Over the course of the event, more than 9,500 pre-scheduled appointments were conducted, driving meaningful connections and collaboration across the regional and international tourism community. Ms. Jetsumon Sumayteepradit attended the three-day trade exhibition featured 261 booths representing all 9 ASEAN countries and welcomed over 1,000 delegates to the show floor. Participation included 270 buyers from 50 countries and territories, around 70 media representatives from 25 countries, creating a dynamic and international marketplace throughout the event. Delegates were warmly welcomed…
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Ms Jetsumon Sumayteepradit meets Natthriya Thaweevong, Thailand’s Permanent Secretary for Tourism at the ASEAN Tourism Forum 2026
Ms. Jetsumon Sumayteepradit
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พิพิธภัณฑ์ช้างเอราวัณ – Erawan Museum a cultural visit by Jetsumon Sumayteepradit in Samut Prakan
Recently, Jetsumon Sumayteepradit, Deputy Provincial Education Officer, visited the iconic Erawan Museum in Samut Prakan — a landmark that beautifully bridges Thai spirituality, artistic heritage and educational value. Rising prominently along Sukhumvit Road, the museum is internationally recognised for its colossal three-headed elephant sculpture. Completed in 2003, the structure has become one of Thailand’s most distinctive cultural monuments. A Vision of Cultural Preservation The museum was created by Lek Viriyaphan, the visionary behind Ancient Siam and Sanctuary of Truth. His goal was to safeguard Thailand’s artistic and religious treasures within an inspiring architectural setting. The three-headed elephant represents Erawan (Airavata), the celestial mount of Indra in Hindu-Buddhist cosmology. In Thai…
